Are you looking to improve your marketing strategy? Want a way to show your customers you’re the right choice each time they look for what you’re selling? A good logo can get you exactly that!
Creating a logo for your business is not a choice you should take lightly. Your logo must be bold enough to stand out on a small screen and print out wonderfully. But where do you start with making one?
We’re here to help. Here are the three different types of logos and examples of each, so you have an idea of what’s out there!
The Three Types of Logos
Logos can be broken down into three distinct categories: Word Marks, often known as logotypes. Both Letter Marks and Pictorial Marks can be utilized to identify a firm or its goods; the former are often abbreviations of the full name, while the latter are only visual symbols.
Now that you have some logo ideas let’s go into the details of these different types and find out the advantages of each one.
1. Word Marks
Wordmarks are logos that consist of a company name in a distinctive typeface. They are best used by companies with long or complex names, such as Microsoft or Google.
Wordmarks are easy to read and can be reproduced in any size or color. However, they can be challenging to design in a distinctive, legible way, and they can be forgettable if they are not carefully crafted.
Wordmarks are great for businesses with catchy names that are easy to remember and can be put on business cards, flyers, and the like. However, they can be difficult to scale up or down and may not work well on complex products like websites.
2. Letter Marks
A letter mark is a logo constructed solely out of letters, usually the initials of a company or organization. They are intended to be very simple and to help complex company names have better recall like abbreviations, similar to how Dolce & Gabbana is also known as DG.
Because of their simplicity, they can be very versatile and can be used in various contexts and on multiple platforms. It is essential to use clean, simple lines and shapes for this, and color combinations should be kept to a minimum.
3. Pictorial Marks
Pictorial marks are logos that feature a symbol, image, or shape associated with a company. They should be vivid, eye-catching, and easily understood without much thought through association.
Nike’s swoosh and McDonald’s golden arches logos are some examples of this type of logo. The Target logo, which is essentially a circle logo design, is also an example of this. Companies with a clear visual identity can benefit most from using Pictorial Marks.
Using the Types of Logos Effectively
Logos are vital in building and establishing your brand suitably. When done right, it can help you make your brand logo market materials ready. People can easily remember your brand by simply seeing store signages or similar shapes or letters.
Wordmarks, letter marks, and pictorial marks can all stand on their own, but combining various types of logos can produce something truly special. However, always remember the adage “less is more” when creating a logo.
For more tips and guides like this, be sure to check out our blog today.